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10 Content Categories for When You Can't Decide What to Post

Harsh truth. You're not achieving your goals on social media because you're not posting the right kind of content...


Not sure what the right content is? Here are 10 content topics that you can build off of for creating posts!


1️⃣ Trending topics in your industry: Stay up-to-date with the latest news and trends in your industry and share your insights and opinions about them with your audience.

2️⃣ Tips and tricks for your audience: Share helpful tips and tricks that can make life easier for your followers, such as productivity hacks, time-management strategies, or how-to guides.

3️⃣ Behind-the-scenes look: Offer your audience a glimpse into the day-to-day operations of your business or organization, such as how products are made or how events are planned.

4️⃣ User-generated content: Showcase your audience's content, such as reviews, photos, or videos of your products, to build social proof and encourage engagement.

5️⃣ Special offers and promotions: Announce exclusive deals, discounts, or promotions that are only available to your social media followers.

6️⃣Inspirational or motivational content: Share inspirational or motivational quotes, stories, or videos that align with your brand's values and mission.

7️⃣ Interactive content: Create polls, quizzes, or contests that encourage engagement and interaction with your audience.

8️⃣ Holidays and special events: Capitalize on holidays or special events, such as National Coffee Day or Earth Day, to create relevant and timely content.

9️⃣ Customer stories and testimonials: Share success stories or testimonials from your satisfied customers to build trust and credibility with your audience.

🔟 Current events and social issues: Discuss current events or social issues that are relevant to your brand or industry, but be sure to approach sensitive topics with care and sensitivity.


Depending on where you are in your social media strategy, you can pull content from these 10 categories to help build out your content pillars that way you never run out of ideas for posting AND you're always in line with your brand goals and objectives!

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