I’m focused on creating the 𝘱𝘦𝘳𝘧𝘦𝘤𝘵 social post. You might think the perfect post doesn’t exist. But if you’re checking these boxes as you develop content, then you’re on track to creating the perfect post.
☑️Have I used my analytics and insights to develop content that my audience wants to see?
☑️Am I posting content on platforms where my audience spends the most time?
☑️Am I posting the right type of content to the right social platform?
☑️Does my post have a purpose? (education, entertainment, drive traffic, engagement, etc.)
☑️Am I providing value to my audience to build a community of advocates for my brand?
☑️Does my post align with my overall strategy?
Are you checking these boxes as you write copy, select images, create graphics, and develop your social calendar? If so, I’m sure you’ve created a 𝐩𝐞𝐫𝐟𝐞𝐜𝐭 post. Obviously there are many, many more boxes to check as you create your social posts, but using this checklist will help you set out on the right path. At the end of the day, create what you would like to consume.
By using this checklist to create perfect posts, I have increased traffic to already heavily trafficked websites (85% and 135% increase in less than a year), built communities of brand advocates, resulted in new membership sign ups, developed brand ambassadors (influencer marketing), and much more!