As a user of ChatGPT in an niche industry, I had my suspicions of how well the tool would work for writing about cattle.
But there's no denying that artificial intelligence systems are transforming the way we do business. However, 𝐭𝐡𝐞𝐲 𝐜𝐚𝐧 𝐧𝐞𝐯𝐞𝐫 𝐫𝐞𝐩𝐥𝐚𝐜𝐞 𝐚 𝐭𝐫𝐮𝐞 𝐬𝐮𝐛𝐣𝐞𝐜𝐭 𝐦𝐚𝐭𝐭𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐭.
That's where a key understanding of your topic comes in. 𝗪𝐡𝐞𝐧 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐀𝐈 𝐬𝐲𝐬𝐭𝐞𝐦𝐬, 𝐢𝐭'𝐬 𝐞𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐲𝐨𝐮'𝐫𝐞 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐢𝐧 𝐚𝐧𝐝 𝐝𝐨𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐚𝐬𝐬𝐮𝐦𝐞 𝐭𝐡𝐞 𝐭𝐨𝐨𝐥 𝐰𝐢𝐥𝐥 𝐩𝐫𝐨𝐯𝐢𝐝𝐞 𝐲𝐨𝐮 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧. Additionally, you must know the types of questions to ask, know when to ask follow-up questions, and have a firm understanding of the topic you're requesting the tool to write about.
When I first started using the tool, I discovered subtle nuances in asking questions that would let me to different and better answers.
I've also experienced the tool being completely off-base about the topic I've requested it to write about. 𝐈𝐟 𝐈 𝐰𝐚𝐬𝐧'𝐭 𝐞𝐪𝐮𝐢𝐩𝐩𝐞𝐝 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐭𝐡𝐚𝐭 𝐈 𝐡𝐚𝐯𝐞 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲, 𝐈 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥𝐥𝐲 𝐜𝐨𝐮𝐥𝐝'𝐯𝐞 𝐩𝐮𝐭 𝐭𝐡𝐚𝐭 𝐨𝐮𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐩𝐮𝐛𝐥𝐢𝐜 𝐭𝐨 𝐬𝐞𝐞—𝐰𝐡𝐢𝐜𝐡 𝐰𝐨𝐮𝐥𝐝 𝐡𝐚𝐯𝐞 𝐛𝐞𝐞𝐧 𝐚 𝐟𝐚𝐭𝐚𝐥 𝐦𝐢𝐬𝐭𝐚𝐤𝐞 𝐬𝐢𝐧𝐜𝐞 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐜𝐚𝐧 𝐬𝐩𝐨𝐭 𝐞𝐫𝐫𝐨𝐫𝐬 𝐢𝐧 𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐧𝐬𝐭𝐚𝐧𝐭𝐥𝐲 𝐚𝐧𝐝 𝐭𝐡𝐞𝐧 𝐭𝐡𝐚𝐭 𝐥𝐞𝐚𝐝𝐬 𝐝𝐨𝐰𝐧 𝐚 𝐩𝐚𝐭𝐡 𝐨𝐟 𝐦𝐢𝐬𝐭𝐫𝐮𝐬𝐭.
The above happens all too often. (Honestly, with and without the use of AI.) Which is why it's important to hire people who are rooted in the industry or are willing and able to immerse themselves into learning about the industry.
I love the evolution of AI and the capabilities it offers us as marketers. But to remain an authority and true leader in your industry, you 𝐌𝐔𝐒𝐓 have a team of humans who can guide the tool in the right direction to give the right results.
(Up next, I plan to talk about emotional intelligence—a skill we all as should work to sharpen to simply be a better human—and why it's key in using AI!)