My TikTok strategy varies quite differently from what others might say.
𝐉𝐮𝐬𝐭 𝐬𝐭𝐚𝐫𝐭 𝐩𝐨𝐬𝐭𝐢𝐧𝐠. We all have to start somewhere. Post your first video. There’s a good chance it will be unsuccessful, but just keep trying. A tip here is to use the highest quality video you possibly can—iPhones are pretty handy tools. If you’re using an iPhone, make sure your video is in 4K!
𝐏𝐨𝐬𝐭 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭𝐥𝐲. You don’t have to post three videos a day to be successful. Post as often as you can—but be mindful that 10 videos a day is not only time-consuming but can also wear down your audience. (Wearing down your audience is especially true if you’re missing the mark on the type of content they want to see... but we will get to that later.) If you can only post one video a week, that’s OK—just make sure you’re pushing out content each week.
𝐓𝐫𝐲 𝐭𝐨 𝐣𝐮𝐦𝐩 𝐨𝐧 𝐭𝐫𝐞𝐧𝐝𝐬, 𝐛𝐮𝐭…batch creating content is your best bet for having pre-made content ready to be posted. This also allows you to have pieces of content that could work for a trend ready to go!
𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐩𝐨𝐬𝐭𝐢𝐧𝐠. Are trends not working? Let’s try to educate, show BTS, give your business story, collaborate with other creators, or make your own trend. Just try something different! There are so many avenues on TikTok and everyone believes you have to be trendy to be successful and it’s just 𝘕𝘖𝘛 𝘛𝘙𝘜𝘌! People usually don’t want to follow a creator that only does trends. Your audience wants to feel like they get value from following you and interacting with your videos. Use your strengths and make your videos YOUR OWN!
𝐀𝐭 𝐭𝐡𝐞 𝐞𝐧𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐝𝐚𝐲, you can’t be afraid of failing on TikTok. Most of your initial videos will probably fail. But when you post that ONE video that resonates, then you’ll start to see the fruits of your labor. As with any social platform, listen to what your audience wants. The people will tell you what they want more of.